Dutch football team PSV Eindhoven has agreed to a multi-year kit sponsorship deal with WB7. The betting platform is one of the fastest-growing online betting sites in Asia with an all-new service that includes eSports and live streaming and will be looking to use their partnership to raise brand awareness outside of Europe for the first time.

Alongside WB7’s logo on all PSV kits and training gear, they also plan to launch an international TV campaign that will air across Asian markets and Eurosport channels.

With this deal, PSV has joined a list of European football clubs including Newcastle, West Ham United, and Leicester City, that have partnered with online betting platforms. This move is likely to increase revenue streams for both parties as it increases exposure from new audiences.

“It may seem like an unusual decision to team up with a betting company, but we are confident that this partnership will help us establish our name on the Asian market while simultaneously achieving great success domestically,” says Toon Gerbrands, PSV’s General Manager.

“We’re delighted to announce this partnership with a global team like PSV Eindhoven as we continue to expand across Asia,” commented Mr. Kelvin Ho, the Media Director for WB7. Having grown to become one of Asia’s top online sportsbooks, this is WB7’s first major European partnership.

This is an exciting time for both parties as it is believed that this alliance will have a positive impact on the football club’s image in Asia, which could lead to more collaboration opportunities in future years. It is also hoped that this move by WB7 could help improve the perception of online sports betting among different demographics in Asia where it can often be seen as taboo or restricted.

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